I'm Frances, the maker behind Beeswax Balms by Alizzie — a women-led, family-run skincare brand I run alongside my two daughters, Alice (Ali) and Eliza (Lizzie). Our name ‘Alizzie’ is a blend of theirs — a little reminder that everything we make is a family affair. Handcrafted in small batches in Kempsey, NSW, our balms are made with Australian beeswax and natural ingredients we'd use on our own family's skin — because we do.
This blog is where I share practical skincare tips, ingredient stories, and the real-life results behind every balm we make. And there's no better place to begin than with the balm that started it all: our HEEL SALVE-ATION Dry & Cracked Heel Balm.
The Story Behind the Balm
More than 25 years ago, I started making balms in my family kitchen because I couldn't find anything gentle, natural, and effective enough for our family's skin. Over time, my aunties began reporting remarkable results using my balm on their dry, cracked heels — and that feedback sparked something. I developed a richer, more targeted formula: a beeswax-based heel balm that brought stinging, cracked heels back to soft, smooth, and comfortable.
Life got busy, and for a while I stopped making it. But my heels didn't let me forget. When the familiar sting of cracked skin returned and nothing else worked quite the same, I went back to that original recipe — raw cocoa and shea butters, plant oils, and golden Australian beeswax — and remembered exactly why it worked so well.
That balm is now our HEEL SALVE-ATION. And it's still made the same way, by hand, in small batches, right here in regional NSW.
Why Most Heel Products Don't Work
Most heel creams on the shelf today are made primarily with water, synthetic fillers, and strong actives like urea. While urea can be effective, many people find it stings on already cracked or sensitive skin — and water-based creams evaporate quickly, leaving skin drier than before.
What your heels actually need is a rich, concentrated balm that works with your skin's natural barrier — not against it.
What Makes HEEL SALVE-ATION Different
Our formula takes a completely different approach to heel care:
- 100% natural and water-free: No fillers, no preservatives, no urea. Every application is concentrated nourishment — nothing diluted, nothing wasted.
- Australian beeswax barrier: Forms a breathable, protective layer over the skin that locks in moisture and supports the skin's natural repair process.
- Raw cocoa and shea butters: Melt into dry, rough skin to deeply soften and smooth without leaving a greasy residue.
- Gentle enough for sensitive skin: Soothing and comfortable even on compromised or cracked skin — no stinging, no irritation.
- Sustainable packaging: Poured into strong, biodegradable containers made from wheat straw, because caring for your skin shouldn't cost the earth.
This isn't another heel cream you forget in the bathroom cupboard. It's a simple evening ritual — a small moment of care that your feet will thank you for.
How to Use HEEL SALVE-ATION for Best Results
Consistency is everything with natural balms. Here's the routine that works best:
- Evening: On clean, dry feet, gently massage a small amount of balm into your heels and any dry or cracked areas.
- Optional: Slip on a light pair of cotton socks to lock in the balm overnight and let it work while you sleep.
- Morning: Use a soft washcloth or exfoliating mitt in the shower to gently buff away any loosened dry skin.
- Repeat: Continue for a few nights, then maintain as needed whenever your heels start to feel dry again.
Many of our customers notice not just softer, smoother heels, but a comforting, nurturing feeling — a small ritual of self-care at the end of a long day.
What Our Customers Are Saying
"The best balm ever. Finally, a heel balm that works — and fast."
— Lynne, Wangi Wangi
"It's the best stuff."
— Shelley, Port Macquarie
We also hear regularly from customers who've tried many products — including medicated creams — and are relieved to finally find something natural that delivers real results.
Ready to Give Your Heels Some Love?
HEEL SALVE-ATION is handcrafted in small batches here in Kempsey, NSW, using Australian beeswax and natural ingredients we'd use on our own family's skin — because we do. If you're ready to swap synthetic creams for something that truly works, this is where to start.
Shop HEEL SALVE-ATION — Dry Heel Balm →
Handcrafted in small batches in Kempsey, NSW, using Australian beeswax and natural ingredients. Women-led, family-run, since 1999.